15 wonderfully simple logo design

It’s no coincidence that the most memorable logo designs are also the most simple in appearance. You want the identities you create to be instantly recognisable, acting as a memorable identifier for the company they represent. A consumer will normally just take a fleeting glimpse at a logo, and an overly complex mark will make that opportunity redundant.

Here are 15 examples of simple, successful designs.

1/ WWF
Designed by Sir Peter Scott, in 1961.

2/ Shell
Designed by Raymond Loewy, in 1971.

3/ Bayer
Designed by Bayer, in 1904.

4/ Message
Designed by Sam Dallyn, in 2001.

5/ USA Network
Designed by Peloton Design, in 2005.

6/ Innocent
Designed by Deepend, in 1999.

7/ British Golf Museum
Designed by Tayburn, in 2004.

8/ London Underground
Designed by Edward Johnston, in 1918.

9/ Mitsubishi Motors
Designed by Yataro Iwasaki, in 1870.

10/ Shelter
Designed by Johnson Banks, in 2003.

11/ 3M
Designed by Siegal & Gale, in 1977.

12/ Apple
Designed by Regis McKenna Advertising, in 1977.

13/ Penguin
Designed by Edward Young, in 1935.

14/ Families
Designed by Herb Lubalin, in 1980.

15/ Waterways Trust
Designed by Pentagram, in 2000.

Are there any designs you’d add to this collection?

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